Kaspersky's motivation techniques are somewhat unusual:)
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Eugene Kaspersky is a colourful figure in the world of computer security, which has been taken over by marketing types in recent years. Not the sort of fella you want to end up facing across a poker table perhaps, at least if you're betting with money you don't want to lose. The Russian favours whisky over the local preference for vodka.
His motivation techniques are somewhat unusual. He owns a bone taken from a walrus penis which he used to jokingly wave around to inspire the troops carrying out the grunt work of anti-virus analysis
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